The Real Impact of Google's Big EU Fine
The Real Impact of Google's Big EU Fine http://ift.tt/2rYcw67 The European Union just fined Google $2.7 billion. And that might not even be the worst news for Mountain View. Today the EU's executive branch, the European Commission, also ordered Google to change the way it displays search results from its online shopping tool. When you search for a product, Google has long shown results from Google Shopping in a box that floats above its regular search results. The commission ruled that this preferential treatment of its own content is illegal and anti-competitive. The company has 90 days to begin ranking its own shopping comparison in the same way it lists those from competitors, or face additional fines of up to five percent of its average annual turnover. The order only applies to search results in the European Union. The big issue for Google isn't necessarily the fine, or even the change to its shopping listings in and of themselves. It's the mere fact that...
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