Hillary Clinton says her ‘Obama 3.0’ data strategy lost to fake news
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In an interview today at Code Conference, Hillary Clinton said her data and analytics team faced off against pro-Trump fake news and lost.
“We weren’t in the same category as the other side.”
“What we thought we were doing was going to Obama 3.0 — better targeting, better messaging,” she told Kara Swisher and Walt Mossberg about her election analytics team, which had largely been carried over from Obama’s successful 2008 and 2012 campaigns. But that strategy, she claimed, was met and matched by a strategy that included spreading false information. “We weren’t in the same category as the other side,” she said.
Clinton used the example of the hack of her campaign chairman John Podesta’s emails, which she said were “anodyne” but led to conspiracy theories. Websites like Infowars manufactured the “most outrageous, outlandish, absurd lies you can imagine,” she said.
“The other side was using content that was just flat out false and delivering it in a very personalized way,” she said.
How fake news ultimately affected the election hasn’t been fully litigated. Although the majority of fake news stories appears to have favored Donald Trump, some studies released since the election have questioned how much that false information may have changed voters’ minds.
Clinton has mostly maintained a low profile since the election, and her interview at Code is one of her first major appearances. Last week, she also gave the commencement speech at Wellesley College, her alma mater.
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May 31, 2017 at 07:57AM
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